🤑Setting Up Discount Codes

This page describes how to create and use discount codes.

Some call them rewards, coupons, or promo codes. Here at Fourth Wall Tickets, we call them "discount codes." And you have the flexibility to create as many as you need to provide exclusive promotions and incentives to your patrons. This article will guide you through the process of creating, managing and editing discount codes to make your theatre even more enticing! Click Discount Codes in the Dashboard menu to get started.

Discount Codes in the Dashboard menu

Creating Your First Discount Code

After selecting the Discount Codes menu, find and click the blue + Create New Discount button to begin building your first campaign.

Create New Discount button in the Fourth Wall Tickets Dashboard

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Creating a New Discount Code

On the Create New Discount Code screen you'll set the specifics of your promotion or incentive. Let's explore the fields you'll encounter while crafting a new discount code. Click the reference image below to enlarge it.

Create New Discount Code form in the Fourth Wall Tickets Dashboard

Event Selection

• Type to assign discount... This field allows you to select the events for which your discount code will be valid. Search for the specific shows, classes, tags where patrons can use this discount. Possible selections are:

  • your Show names

  • your Class names

  • your custom Tags

  • "All Shows"

  • "All Classes"

  • or any combination of the above

Required Fields

In addition to the Event Selection field above, the following fields are also required:

• Discount Code: Enter a custom code that patrons will input to redeem the discount. Discount codes are case-insensitive and may include any combination of letters, numbers or symbols... even emojis! 😲 🤯 🤭

• Discount Amount: Enter a number to specify the value of the discount. Discounts are applied only to subtotals and are calculated before service fees are added, if applicable.

• Discount Type: Choose the type of discount:

  • Percent: Offers a percentage off the order subtotal.

  • Dollars: Provides a fixed dollar amount off the order subtotal.

  • Tickets: Grants a set number of free tickets.

Yea, 🐢 emojis are 💯 🆒 but some⏰ they can 🗑️ cause a little 👼 trouble 😈...

Emojis in discount codes can sometimes cause issues when copy-pasting the code, as some platforms or input fields may not support certain emojis. Additionally, emojis can have varying interpretations and meanings across different devices and operating systems, potentially leading to confusion for patrons trying to redeem the discount. ☢️ Use emojis at your own risk! ☢️

Optional Fields

The remaining fields are not required, but give you more granular control and flexibility:

• Enable the Code During a Specific Time: Define a date and time range when the discount code will be usable. This allows you to schedule codes in advance and have them automatically expire.

  • Date Start: Set the beginning date and time for the discount code to become effective. Leaving the start date blank means the discount code will work instantly.

  • Date End: Set the expiration date and time for the discount code to become invalid. Leaving the end date blank means the discount code will work indefinitely.

• Max Number of Uses: Limit the total number of uses. Leaving this blank means the discount code will work for an unlimited number of uses.

• Max Number of Uses per Customer: Limit the number of uses per customer. Each customer is identified by their unique email address. Leaving this field empty allows unlimited uses per customer.

Saving Your Code

Finally, click "Save" to add the new discount code to your account. After saving your new code, you will be returned to the main Discount Codes screen. By default, new discount codes are set to Active status. This indicates that the code will be effective either immediately or on its Start Date, if specified. Read more about statuses.

What if two discounts have the same code?

In the event that you need two identical codes, the code that was most recently created (the one closest to the top of the list) will take precedence.

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Discount Codes Overview

The main Discount Codes screen serves as your central hub for managing and monitoring all the codes in your Fourth Wall Tickets account. Additionally, you can add a new discount code by clicking the blue + Create New Discount button .

Main Discount Codes admin screen on Fourth Wall Tickets

Create New Discount

From this screen you can also begin creating a new discount code by clicking the blue + Create New Discount button . This will allow you to set up a fresh discount code to attract and reward your patrons. Read above for info on creating a new discount code.

Existing Codes

The table on this screen displays all the discount codes you have created, with the most recently created codes appearing at the top. It includes the following details for each:

• SHOW OR CLASS: Displays the events eligible for the discount code, such as specific tags, shows, classes, "All Classes," "All Shows," or any combination of these. Names of individual Tags, Shows, or Classes in bold can be clicked to visit their respective admin page for further information and customization.

• CODE: This is the custom code that patrons will enter to receive the discount.

• TYPE: Indicates whether the code provides a discount in Dollars, Percentage, or Tickets.

• AMOUNT: Displays the value of the discount, either in dollars off, as a percentage, or the number of tickets offered.

• TIMES USED: Shows how many times the code has been utilized by patrons.

• STATUS: Indicates whether the code is currently Active or Paused. Read more about statuses.
• Edit Link: Provides a shortcut to edit the code details, activate, pause, or delete the code. Read more about Editing a Discount Code.

Scrolling on Mobile

On mobile devices and smaller screens, you may need to horizontally scroll on your list of discount codes to see the entire row.

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Editing a Discount Code

The Edit Discount Code screen provides everything you need to modify and manage a discount code.

Accessing Edit Screen

To modify a discount code, start from the main Discount Codes screen in your account Dashboard. Then locate the code you wish to edit within the list of all discounts. Then, click on the Edit link in the table row of that specific code.

On mobile devices and smaller screens, you may need to scroll horizontally on your list of discount codes to see the entire row. The Edit link is located in the far right column of the table. See example image above.

Editing Process

When editing a discount code, the process is similar to creating a new code (see here). However, these additional features available:

• Current Status: The current status of the discount code is displayed at the top of the screen as either

  • Discount Active
  • Discount Paused
• Status Toggle: You can easily switch the status of the discount code between Active and Paused using the toggle button. The change will take effect immediately.
• Delete Button: A red button is provided to delete the discount code from your account. Please note that this action is irreversible, and the code will be immediately and permanently removed from our system.

Read more about Understanding and Managing Discount Code Status.

Edit Discount Codes and Manage Status from the Edit Screen on Fourth Wall Tickets

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Understanding and Managing Discount Code Status

Discount codes are powerful tools for theaters to attract and engage patrons through exclusive promotions and incentives. However, effectively managing discount codes requires a clear understanding of their status and how to control them. This section will delve into the meaning of discount code statuses, their practical use, and the best practices for managing them within your Fourth Wall Tickets account.

Meaning of Discount Code Status

Discount code status refers to whether a particular code is currently active and available for use, or paused/disabled and not valid for redemptions. On Fourth Wall Tickets, discount codes can have two primary statuses:

1. Discount Active Active status indicates that the discount is enabled and the code can be utilized by patrons for the selected events. However, even if a code is marked as Active, patrons can only redeem it within the specified Start and End Dates, if applicable.
2. Discount Paused When a discount is Paused, the code is temporarily disabled and cannot be used by patrons for discounts. This status is useful when you need to temporarily stop a promotion without deleting the code entirely.

Understanding these statuses helps theaters control the availability and usage of their discount codes effectively.

Managing Discount Code Status

Managing discount code status on Fourth Wall Tickets is straightforward and user-friendly. Here's a step-by-step guide to handling discount code statuses:

1. View or Change Status: The current status of each discount code is prominently displayed in two locations:

   • on the main Discount Codes overview screen as Active or Paused; and
   • at the top of the Edit screen for a specific code as or
2. Activating and Pausing: On the Edit screen of a discount code, you can toggle the status of a discount code between active and paused by clicking the button next to the status indicator. The change will take effect immediately.
3. Deleting: If a discount code needs to be removed entirely, use the red Delete button on the Edit screen. Be mindful that deleting a code is irreversible, and the code will be immediately and permanently removed from our system.

Manage Discount Code Status from the Edit Screen on Fourth Wall Tickets

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We know the world of theatre marketing can be overwhelming. By effectively managing discount codes, Fourth Wall Tickets can help you optimize promotional efforts, engage patrons, and boost ticket sales. And if you ever need assistance or have further questions, our team is always here to help!